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Press Release










Media Contact: Kaytlynn McElroy


Hard Rock International and Pointe Vista Holding Company to Develop 

Hard Rock Hotel and Residences at Lake Texoma

LAKE TEXOMA, OK; Jan. 16, 2024 – Today, Hard Rock International in partnership with Pointe Vista
Holding Company announced development plans for the Hard Rock Hotel at Lake Texoma and The
Residences at the Hard Rock Hotel Lake Texoma. Set to begin construction in March 2024, the Hard
Rock Hotel and Residences will be located within the Pointe Vista development, joining a 2,700-acre
master-planned resort community featuring over 19 miles of shoreline, a golf course, enclosed waterpark,
a family entertainment center, amphitheater, 11-acre inland Oasis Spring, Chickasaw Casino, and more.
The project is expected to create over 9,000 jobs in the area.

With a planned 2Q 2026 opening, the new Hard Rock development will be a premier destination on the
Oklahoma-Texas border featuring both natural splendor and a breadth of resort amenities. The area is the
ideal location for both summer and winter, offering an array of water-based and indoor waterpark
activities, hosting conventions and events, and excitement-filled days and nights year-round. It’s the only
resort venue serving all of north Texas and the entire State of Oklahoma with this broad assortment of

“We’re excited to expand our award-winning hotel portfolio and bring our unique brand of hospitality and
entertainment to Lake Texoma and the Pointe Vista development,” said Todd Hricko, Senior Vice
President and Head of Global Hotel Development for Hard Rock International. “We’re especially thankful
to Oklahoma Governor Kevin Sitt for his support of our new Hard Rock development in Pointe Vista.”

“It’s my pleasure to welcome the development of the Hard Rock Hotel and Residences at Lake Texoma
and create even more reasons for guests to visit this beautiful area and stimulate our local economy,” said
Governor Kevin Sitt of Oklahoma. 

“Our collaboration will be a great success with Hard Rock International and a very positive contribution to
the Pointe Vista community,” said Mark Fischer, CEO of Pointe Vista Holding Company. “We’re thrilled to
create a unique residence and entertainment destination.”


"Our team at Oasis Amenities is excited and ready to put our design-build experience and innovative
technology of Oasis Springs to work to bring about a premier water amenity at Lake Texoma. Caribbean
Bay, the first Oasis Spring in the State of Oklahoma, will offer residents and visitors a unique, appealing,
safe, clean body of water to create cherished moments. We feel privileged to be part of the dynamic
collaboration and are committed to curating an unparalleled destination that seamlessly merge luxury,
entertainment, and extraordinary guest experiences while but also invigorating the local economy," stated
Christopher Souza, President and CEO of Oasis Amenities." 

The new Hard Rock Hotel at Lake Texoma will welcome all guests with several signature features
throughout the property and is set to have 189 rooms with 25 suites and 168 residence rentals. The
18,000-square-foot conference center and event lawn is perfect for weddings, birthdays, and other
events. This property also includes many amenities such as an 11-acre Oasis Spring with white sand
beaches, featuring islands and cabanas, Rock Spa, Body Rock Fitness, conference center, rooftop bar,
fine dining, and all-day dining, Rock Shop featuring Hard Rock's world-famous merchandise, Hard Rock
branded residential and other unique items. The development is serviced by an onsite highly rated golf
course and a 320-slip marina. Lake Texoma attracts nearly seven million visitors every year, hosting
multiple fishing and golf tournaments at the country’s 14 th -largest reservoir. Rather you’re wrangling with a
large bass or just enjoying the sun, you will want to experience this active lifestyle resort with a music-
filled environment.


The Hard Rock Hotel at Lake Texoma and The Residences at the Hard Rock Hotel Lake Texoma will be
managed by Aimbridge Hospitality, a leading global hospitality management company and the world’s
largest third-party operator.


“We’re looking forward to developing this property in partnership with Hard Rock International, a company
that continues to expand and explore innovative ways to bring world-class entertainment to guests,
through our shared vision of creating incredible guest experiences," said Tiffany Cooper, Chief
Development Officer at Aimbridge Hospitality. 


Pointe Vista Holding and Hard Rock are working with state-of-the-art entities including Beck Group for
construction, Oasis Amenities for the 11-acre Oasis Spring, Aimbridge for hotel operations, and advisory
from Vandever Capital to create a highly desired world-class destination.


For more information on the Hard Rock Hotel and Residences at Lake Texoma, visit


About Hard Rock®: 
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70
countries spanning 290 locations that include owned/licensed or managed Hotels, Casinos, Rock
Shops®, Live Performance Venues, and Cafes. HRI also launched a joint venture named Hard Rock
Digital in 2020, an online sportsbook, retail sportsbook, and internet gaming platform. Beginning with
an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic
music memorabilia more than 87,000 pieces, which are displayed at its locations around the globe. Hard
Rock Hotels has been honored by J.D. Power’s North America Hotel Guest Satisfaction Study as the
number one brand in Outstanding Guest Satisfaction for two consecutive years, and among the top Upper
Upscale Hotels for four consecutive years. HRI became the first privately-owned gaming company
designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021 and
has since been honored threefold. Hard Rock was also honored by Forbes among the World’s Best
Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in
the Travel & Leisure, Gaming, and Entertainment Industry. In the 2022 Global Gaming Awards, Hard
Rock was named Land-Based Operator of the Year for the second time in four years. In 2021, Hard Rock
Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey
conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. Hard
Rock International currently holds investment grades from primary investment rating agencies: S&P
Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International,
visit or


News Articles


Hard Rock announces big plans for Lake Texoma

"Hard Rock International has announced plans for a big investment at Lake Texoma to include construction of a high-profile hotel, an events center and other signature amenities to join a premier waterfront resort, Pointe Vista"...

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New Hard Rock Hotel To Open In Oklahoma

"Hard Rock International said the new "Hard Rock Hotel and Residences at Lake Texoma" will feature 19 miles of lake shoreline on 2,700 acres."


"Hard Rock International will begin construction in March of an 189-room hotel and conference center on Lake Texoma, a popular fishing and boating reservoir straddling"...


"It's part of a 2,700-acre master-planned community designed to include a casino, golf course and more on the Oklahoma side of the lake."


"Today, a collaboration between Hard Rock International and Pointe Vista Holding Company was unveiled, revealing ambitious development plans"...


"Hard Rock International, in collaboration with Pointe Vista Holding Company, has unveiled plans for the development of the Hard Rock Hotel at Lake Texoma"...


Hard Rock Hotel planned for Pointe Vista development

"LAKE TEXOMA, Okla. (KXII) - On Tuesday, plans for the development of a Hard Rock Hotel at Lake Texoma were announced.

The Pointe Vista Holding Company said"...

HOTEL TEAM- Hard Rock, Aimbridge, Oasis Amenities, McBride Hospitality, Beck Construction and TDS

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